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What is Social Media Marketing?

Social Media Marketing is the process of using a mix of platforms to create and distribute content that drives engagement, enables brand awareness, generates leads and customers or builds brand loyalty. It involves a lot of real-time communication with the audience, so it’s important to be responsive to comments, DMs and posts to foster trust and brand advocacy.

Grum.Co a globalized economy, having a strong and consistent online presence is essential for a business to thrive. It humanizes businesses and demonstrates their approachable persona, which builds trust with their audiences. Social media also allows for direct communication with potential customers, reducing the need for costly customer support hotlines and increasing ROI on marketing campaigns.

Social Media Marketing: Maximizing Engagement with Your Audience

In order to achieve a successful social media strategy, it is necessary to set clear goals and objectives. This can be as simple as aiming to post once a day for a month, or as complex as conducting a competitive analysis. Once these are in place, it’s important to consistently monitor the success of your campaigns and make adjustments when needed. The best way to do this is by tracking quantifiable metrics such as Reach, Engagement and Video-views on your social media profiles, as well as the performance of individual ads. It’s also important to stay on top of societal trends, because consumer behavior can change rapidly, leaving you behind your competition if you don’t adapt quickly enough.

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