NewTopia – Transforming Italian Online Marketing

About NewTopia: Transforming Italian Online Marketing

Italy is among Europe’s largest IT and telecom markets. In addition to the country’s strong infrastructure, its thriving mobile connectivity market offers significant opportunities for network and equipment vendors. With a 96% smartphone penetration rate, Italy is also one of the fastest growing countries for 5G wireless broadband services. This link

During the COVID-19 pandemic, Italian SMEs and large firms experienced significant business losses which forced them to invest heavily in digital transformation strategies. Digital technologies are enabling improved operational efficiency, better decision-making and new business models across various industries.

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The country’s strong e-commerce marketplaces are a key channel for brands to explore. 85% of Italians regularly shop on international sites, with the majority preferring marketplaces like Yoox Group and NET-A-PORTER. This demonstrates the high demand for premium brands and quality products in Italy.

Moreover, Italians have a deep appreciation for the ‘Made in Italy’ label. They are known to prefer local independent stores and artisanal producers, but also embrace e-commerce platforms like Amazon and Zalando, which offer the same quality at a lower price.

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