Dental online marketing is the art and science of positioning your dental practice website as a helpful resource for patients. Content like doctor bios, insurance FAQs and patient testimonials help build trust. When combined with a clear and engaging website design, these efforts lead to an increase in new patient visits.

How Dental Marketing Firms Drive Patient Acquisition

Creating new custom articles (blog posts) is one of the most important marketing activities for any business. A fresh article gives your website visibility in search engines, serves as the basis for all email marketing and improves your dental SEO exponentially. It also helps refine your practice mission and purpose.

In addition to your website, social media is an effective way to connect with your audience and promote specials/offers. It’s also a great tool for keeping current patients up-to-date with news and information.

The language used in your digital marketing for dentists must be clear, concise and approachable. Cut out any jargon or technical words that aren’t necessary for your audience. People don’t want to feel like they need to pull out their dictionary when reading your articles.

One of the most effective ways to generate positive reviews for your dental practice is through a customer experience platform, like DemandHub. This all-in-one platform lets your patients leave reviews via text messaging, which can be answered directly by your staff through a two-way communication feature. This is a much more efficient and effective strategy than asking patients to write a review in person or on social media.